About Sizzix

Launched in 2001, Sizzix is a division of Ellison Educational Equipment Inc., the market pioneer and leader of die cutting machines and accessories. Through its portfolio of die cutting machines and die cutting products, Sizzix leverages Ellison's 37 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit www.Sizzix.com.





About Craft Edge

Founded by Brandon Kuroda in 2008, Craft Edge and Sure Cuts A Lot software were created because of a need...ironically, the mother of all invention. A simple die cutter that Brandon gave his wife, Karan, to celebrate the birth of their first child would lead to a new career, business and passion, and ultimately change his life. Inspired by her new baby and new cutter, Karan imagined a better way to cut. She did not want to just cut the shapes provided by the machine manufacturer, but also wanted to create craft projects that used her own designs and techniques, which all cutters on the market at the time could not do. With his programming expertise, Brandon created the first generation of Sure Cut A Lot software and a business was born and soon flourished. Two births within a few months were truly special for Brandon and his family as they were now raising a newborn and a budding business.

Craft Edge would partner with industry icon Sizzix to create a version of the popular Craft Edge SCAL software known as eCAL. The new eCAL software leverages the unique features of the Sizzix eclips Machine with laser cut preview, Stamp2Cut, scoring and more for a uniquely satisfying crafting experience. The Craft Edge business has grown and flourished under Brandon's vision. In 2014, the company will embark on such new ventures as the Sizzix eshape Store to provide eclips users as well as Sure Cuts A Lot users online access to downloadable shapes. Other exciting plans include the first true Apps for Android and iPad tablets.

The Craft Edge brand is now recognizedfor its "Best in Class" products and services that lead the electronic shape-cutting industry through innovation, commitment and passion by a team of dedicated professionals. Please visit www.Craftedge.com to learn more.